The name may sound like a strange gimmick, but it really helps to sell eBooks more effectively. This type of software has been around for more than ten years and has a proven track record of improving sales. In this post, I’m going to tell you the story of this software. I’ll tell you how people started experimenting with 3D images to sell books, and the results they experienced. I’ll explain how ebook cover generators were developed, and what it does. By the end, you should understand what the software can do for you, and how easy it is to use. To get a good grasp of the subject, it helps to take a step back in time to the beginning of the eBook revolution.
Ebooks are a great idea. They make it easy and quick to buy the exact information that you want. As a business model, they allow an author to quickly and easily publish information, without all the costs normally associated with selling books. And with the advent of Kindle and other eBook platforms, it’s become easier than ever to publish information. This has resulted in an explosion of small-scale publishing. It’s great news for authors and for customers. Authors don’t need to convince publishers and editors to work with them. They don’t depend on half-hearted publishers with weak marketing campaigns to push their books onto shelves. And they can afford to go after smaller niche markets. For customers, eBooks mean less expensive purchases (because there are no expenses involved in printing, shipping and storing the books). They mean more choice because more authors are writing on more subjects. And they mean faster delivery – books can be bought and downloaded at any time! But selling eBooks can take more work than selling a regular paper book.
When eBooks were first released on the Internet, most users had no idea what they were. It took a lot of explaining and convincing to get people used to the idea that it was possible to get books and read them on a computer. When customers got it, they became huge fans. In fact, devices such as the Kindle and other eBooks exist only because the market already existed. These early customers demanded more convenience and choice and knew that eBooks were the way ahead. Even though customers are switching to eBooks, they are still used to buying physical items. Items which can be picked up, handled and examined. And this creates unexpected sales resistance when shopping for digital books.
Increasing Ebook Sales
In the early 2000s, eBook authors discovered that customers were more likely to buy an electronic version of a book that was already in print. At first, we thought it was because the books were more “respectable” after an official publishing house had published it. But then some authors started self-publishing print versions of their eBooks. They discovered that the sales of the eBooks shot up, even if few people wanted to buy the physical version!
Why was this?
The reason was quite surprising. It seems that people were buying the eBook version based on the photos of a physical book. In other words, customers could get their heads around the concept of a physical book more easily. It just felt better to them.
The next step was a piece of genius. What if there was NO physical version available, but the sales page showed a 3D picture of the book? Sounds like an interesting experiment, right? The results were amazing. Even with poorly designed covers, a 3D “picture” of the eBook increased the sales in most cases by more that 200%! With a professionally designed cover, the sales increased even more.
By the way, this offered scientific proof that even though customers SHOULDN’T judge a book by its cover, they do! Overnight, graphic artists set up shop and started to churn out well-designed 3D eBook covers. It was expensive but worth every penny.
The Emergence of Ebook Software
The next step was a generator that created ebook covers. This software had one simple purpose: to make it easy for an author to make 3D covers for their own eBooks. It removed the need for an expensive graphic designer. There are different software applications, but they all work pretty much the same.
You start with a large collection of different eBook templates in different categories. You can pick one of these, or load a design of your own. The software allows the author to customize the template, adding text, changing colors, and so on. Once the user is pleased with the cover, the software then renders a 3D image of the book. It uses a scaled down version of the same type of software used to make 3D special effects (obviously much less powerful!) The result is a very professional, realistic looking eBook. It looks like a photo of the book, although it won’t fool anyone if they look closely. The thing is, that doesn’t matter. The idea is not to trick people, it’s to give them the concept of a tangible book that they could pick up and handle.
The Cheap Ebook Design Market
Not every author wants to buy software to generate eBook covers. Maybe they lack confidence in their graphic skills, or maybe they are only intending to publish one book. Either way, they prefer to hire someone else to design the 3D cover picture for them. To service this market, a number of freelancers have popped up on sites such as Fiverr. These freelancers may describe themselves as professional graphic artists, but what they are actually doing is just using the eBook cover generator to design covers for their customers. Of course, with lots of practice it becomes easy to make new images blazingly fast. So these freelancers are usually able to make a good living at $5 per time. On the other hand, they are not able to dedicate a lot of time or care to each project, and often their work looks generic.
Whether you are willing to spend the time to make the perfect 3D cover image for yourself or you prefer to outsource it to others, it’s well worth doing. You will see better sales without changing a single word of your book, ads or marketing message!